The Clorox Company Brand Manager, Burt's Bees in Brampton, Canada
Brand Manager, Burt's Bees
We're looking for a superstar to lead the Burt's Bees brand, including personal care as well as cosmetics. This is one of a kind job in the cosmetics industry with high growth, amazing brand, and great retailer support, on trend with natural ingredients, no animal testing, and a mission to make the world a better place. Cosmetics / Personal Care experience is extremely important. The incumbent will develop highly effective marketing programs based on a deep consumer understanding. It is responsible for leading the strategy, growth idea, and innovation plan, as well as the execution of Brand Engagement plan to maximize the brand's long-term potential.
Make your mark
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.
Develop and implement Brand Engagement plans from concept to execution, ensuring consistency with brand strategy and growth idea
Oversee innovation pipeline (working with the CDU)
Manage marketing budget
Contribute to corporate initiatives (ship/share reporting, long range planning, sales and operations planning, 3D integration, forecasts, corporate reporting, etc.)
Serve as primary conduit with the US CDU organization to enable coordination and best practices.
Minimum 5 years of experience, in positions of increasing responsibility, with an understanding of the Canadian cosmetic / personal care market.
Tier 1 CPG experience strongly preferred
New product launch experience is an asset.
Ability to drive all elements of the marketing mix, including: packaging development, advertising development (TV, print, radio. digital), media buying, marketing plan development / execution (public relations, consumer promotion, shopper marketing, agency management, new product development, etc)
Skills and Abilities
Strategic thinker with strong analytical skills
Exceptional communication skills - written and presentation
Ability to understand technical information and interpret the information for the appropriate consumer audience
Ability to prioritize work for themselves and others within a fast-paced work environment
Positive outlook, self-motivated, high energy, curiosity within job and overall business
Computer literate in Microsoft Office (Word, Excel, PowerPoint) are required
University degree, MBA preferred, but not required
Marketing is the growth engine of Clorox. We believe in creating winning ideas that constantly renew consumer value and energize our brands and businesses. We believe consumers are at the center of everything we do, and our Brand Groups drive passion for the consumer and its translation to business results. As an AMM, you will be expected to be visionary leaders, to operate with a general management mindset, to focus on the creative and the original -- in order to drive your business and brand with consumers.
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products;
Liquid Plumr® clog removers;
Poett® home care products;
Fresh Step® cat litter;
Glad® bags, wraps and containers;
Hidden Valley® dressings and sauces;
Brita® water-filtration products;
Burt's Bees® natural personal care products;
RenewLife® digestive health products; and
Rainbow Light®, Natural Vitality® and Neocell® dietary supplements.
The company also markets brands for professional services, including Clorox Healthcare® and Clorox Commercial Solutions®.
More than 80 percent of the company's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox Canada was founded in 1972. It is a team of 400 employees with the head office located in Brampton and two additional manufacturing facilities. Our iconic brands are: Clorox, Green Works, PineSol, Kingsford, Hidden Valley, K C Masterpiece, Brita, Glad, Burt's Bees and Renew Life. You can visit our website at: https://cloroxofcanada.ca/
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. The company has been broadly recognized for its corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Wall Street Journal Management Top 250 list, The Just 100: America's Top Citizens list, CR Magazine's 2018 Best Corporate Citizens list, Barron's 2018 100 Most Sustainable Companies, and the first sector-neutral Bloomberg Gender Equality Index in 2018. In support of its communities, The Clorox Company and its foundations contributed about $20 million in combined cash grants, product donations and cause marketing in fiscal year 2018. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled