The Clorox Company Associate Manager , BE Performance Analytics in Oakland, California
The Associate Manager, Brand Engagement Performance Analytics will bring a strong knowledge of marketing analytics and research practices to ensure that Clorox brands are optimizing their marketing programs for growth & ROI. The candidate should be passionate about marketing, data & analytics with a balanced mix of agency and/or client-side experience. Associate Manager, Brand Engagement Performance Analytics will bring strong quantitative skills with the ability to provide insightful analyses, recommend best practices, support data flow and technology systems to help uncover rich consumer insights thru performance measurement. They would also be responsible for improving the process of deploying these insights into marketing and agency groups.
They will work with various cross-functional partners across Marketing (Brand, Global Insights & Brand Engagement), IT and Web Development, as well as vendors and agency partners to guide robust and strategic measurement framework, integrated reports/dashboards, and further evolve technology capabilities. This candidate needs to be a collaborative team player with experience driving integration across teams as well as skilled in building mechanism to share, educate, and communicate across the organization and with key business stakeholders. The position reports to a Global Insights Function, Associate Director -- Brand Engagement Performance Analytics
Make your Mark
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.
Provide support for multi-channel analytics and measurement across the Clorox brand portfolio
Manage and evolve in-flight reporting/dashboard and optimization processes -- Focusing on consumer experience including website, CRM, Social and Paid Media. Working closely with internal stakeholders to ensure marketing communications measurement is in place and leveraged for continuous improvement against business goals. Providing impact assessment and insights marketing strategies and tactics, provide clear articulation to support optimization and future decision making/planning.
Support and deliver Marketing Communications Dashboard reporting-- Evolve ongoing internal analytics capabilities including but not limited to digital KPI identification and reporting needs. Drive for automation of reports, dashboards, and scorecards. Work towards empowering internal & external marketing strategy and operations groups with tools, skills and capabilities to generate insights.
Explore and evangelize emerging Marketing Technology, Capabilities and Lexicon- Maintain ongoing expertise on marketing technologies around targeting, analytics, data visualization, ad-serving, data management, social monitoring, and search. Assess and recommend new tools, technologies and skillsets that meet business needs.
Years and types of Experience
Minimum 3-7 years of relevant business experience in the digital analytics space at agency or client
Proven experience in data driven analysis, application, and associated technologies that enable media and digital strategies
Skills And Abilities
Thorough understanding of tracking capabilities and online metrics, development of KPIs, and experience using various measurement technologies such as:
Ad-serving and web analytics tools (tagging and log file based) such as Google DFA, Atlas, Google Analytics, Omniture, etc.
SEO/SEM marketing data sources such as Google, Yahoo, MSN, etc
Social media monitoring technologies such as Radian6, Visible Technologies, etc.
Ability to interpret online research data (Comscore, HitWise, Nielsen, etc.)
General HTML knowledge; however, this is not a Web development role
High level of proficiency in Microsoft Office suite
- Bachelors and/or Masters Degree in Marketing/Business Administration, Media/Marketing Research/Analytics or other relevant fields
Apart from the Quantitative skills captured in Education and Experience, the candidate needs to demonstrate strong core skills in the following areas:
Interpersonal and Collaborative Team Skills
Effective and Persuasive Communication
Project Management Skills:
Attention to details
Planning & Organizing and ability to manage multiple projects
Marketing We build brands consumers love. From brand management to global insights to marketing communications, we focus on building lasting consumer and customer relationships that grow our brands. Join our team for opportunities to help establish best practices, use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and drive new product development opportunities
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:
Brita® water-filtration products
Burt's Bees® natural personal care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Liquid Plumr® clog removers
RenewLife® digestive health products
Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
Professional services: Clorox Healthcare® and Clorox Commercial Solutions®
More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.
We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing.
The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled