The Clorox Company Brand Engagement Manager, Commerce in Oakland, California
The Brand Engagement Manager, Commerce will provide strategic oversight for omnichannel national shopper marketing activity. This role is the Subject Matter Expert role (SME) for National Shopper Marketing with extensive knowledge to support Clorox Brand Marketing efforts. They are responsible for the direction, development and management of shopper strategy and investment choices for the Fresh Step Studio Team, inclusive of driving consumer engagement through the path to purchase.
Make your mark.
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible. Key Responsibilities:
Drive Strategy, Planning & Execution:
Lead Shopper Marketing activity at a national level across strategies and tactics. Activate discipline specific tactics per the plan. Proactively report tactical results and recommend actions for improvement.
Leverage performance data/analytics to inform learnings and optimize strategies.
Project manage brand partnership activations and scale platforms across brands.
Lead the commerce strategy and tactical plans development to drive business objectives
Act as eCom marketing "Integrator" for the Studiosby partnering closely with eCom Project Managers and Studio Leads to drive the ecom agenda.
Liaise with eCom partners to maximize knowledge and applied learnings for Studio's omnichannel activity.
Drive creativity and innovation into Shopper activation and Brand Engagement Plans
Foster new strategic opportunities with key vendors.
Use an external shopper lens to advance and build tactics inclusive of mobile and digital promotions, digital shopper marketing, sweepstakes/contests, events, coupons/FSIs, sampling opportunities.
Leverage CRM data to drive program acquisition, engagement and retention tactics that meet business goals for both owned database as well as retailer specific loyalty programs;
Shopper Content & Asset Creation
Build and deploy shopper marketing assets (e.g.: toolkits, eCom content) for field shopper teams to leverage with retailer customers, ensuring integration with brand plans
Partner with Brand Engagement Content team to customize and distribute content and communications for Retailer websites and digital platforms.
Manage Shopper discipline Agency team and drive collaboration across disciplines.
Foster collaboration across other agency teams (Media, Creative, Website, Shopper Marketing, PR, etc)
Years and Type of Experience
6 or more years of experience in consumer marketing (shopper marketing, eCommerce marketing, marketing communications, brand management, or digital marketing)
Skills And Abilities
Able to creatively problem solve and ideate to develop innovative marketing ideas and then champion up and across the organization.
Exhibit curiosity for testing, learning and iterating a fast-changing time of technology and innovation
Knowledge of integrated marketing planning and processes
Up to date on latest media trends, innovation and consumer behavior
Experience managing and overseeing creative development
Experience planning and executing promotional, digital, and shopper marketing programs
Proven experience in data driven analysis, application and associated technologies
Experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
Strong influencing, communication and presentation skills; has the ability to tell a story from data
Demonstrated project leadership and teamwork skills in cross-functional planning and execution
Have the proven ability to meet deadlines and juggle multiple projects in a fast-paced office environment.
Strong relationship building abilities, particularly across geographies
Proficient in Excel, Power Point and Word
BA/BS degree required, preferably in Communications, Advertising, Shopper Marketing or related field
In-house and/or CPG experience highly preferred
Experience with content marketing and/or paid digital and social media a plus.
Thirst to broaden marketing skills beyond shopper media and functional as a generalist in brand engagement a plus.
More about Marketing We build brands consumers love. From brand management to global insights to marketing communications, we focus on building lasting consumer and customer relationships that grow our brands. Join our team for opportunities to help establish best practices, use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and drive new product development opportunities.
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:
Brita® water-filtration products
Burt's Bees® natural personal care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Liquid Plumr® clog removers
RenewLife® digestive health products
Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
Professional services: Clorox Healthcare® and Clorox Commercial Solutions®
More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.
We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing.
The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled