The Clorox Company Kingsford Brand Engagement Manager, Content in Oakland, California
At Kingsford, our purpose is to fuel real connections by being the magnetic force that draws people together. We believe the best relationships are not only forged with fire, but are built face-to face, growing stronger when we can be our imperfect, real selves. We are THE brand in the world of grilling & barbecue and we believe when consumers grill with Pride, Damn Right they grill with Kingsford.
Our Brand Engagement unit is made up of Bold thinkers not afraid of taking risks, Team players working tirelessly with all Sales and Marketing functions and Barbecue experts tasked with sharing our love of good food and good times.
As the Manager, Content for Kingsford you will be the voice of the brand for consumers, the liaison with key Influencers/Talent and the one expected to continually push the development of big, impression generating concepts. You will provide strategic oversight for content publishing on digital platforms (owned websites, external social platforms, retailer websites, mobile platforms, CRM), as well as the development of Social/Influencer/PR communications plans in an effort to drive consumer engagement and deliver the marketing goals for the business.
Make your mark.
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.
Content/Web Strategy- Develop Content Strategy and Roadmap for all Digital Channels through SEO audits and technology improvements to enhance the overall website experience.
Content Creation- Lead content engine required of campaign and real-time marketing, from development/content curation to video production and partnerships
Loyalty Database - Drive strategy for management of customer database/first party data and tactics. Drive program acquisition, engagement and retention tactics to meet business goals for both owned database as well as retailer specific loyalty programs.; partner with customer teams to leverage data application and to build compelling tactics.
Social/PR/Influencer Campaigns - Drive creativity and innovation in plans by leveraging trends, online conversations & building relationships with industry thought leaders to develop meaningful opportunities for authentic campaigns.
Measurement/Performance Management/Analytics - Lead learning plan (goals/KPI) for websites and all campaign tactics and enable teams to manage analytics that ensure proper measurement and optimizations.
Execution - Manage the Digital Marketing and Content budget (Web, Social, PR). Lead or enable the coordination and project management for tactical executions including Partnership activations.
People Enable - Manage and mentor one to two content discipline staff members and directly oversee team of agency partners.
Disseminate Best Practices - Educate the Studio team/organization/other SME's on capabilities, emerging opportunities, program results and learnings.
Years and Type of Experience
- At least 6 years or more years of in-house or agency experience, agency in website planning, creative strategy, content marketing, Public Relations digital and/or social media
Skills and Abilities:
Experience planning, executing and analyzing Influencer driven marketing efforts
1st Party data procurement, analysis and activation experience across marketing campaigns; experience developing a CRM strategy
Up to date on latest media trends, innovation and consumer behavior.
Experience managing and overseeing creative development with internal and external agency and brand stakeholders.
Adopting Brand level creative strategies for Influencer, PR and Owned platforms.
Proven experience in data driven analysis and application to measure campaign ROI and generate insights that inform recommendations and decisions.
Strong influencing, communication and presentation skills.
Demonstrated project leadership and teamwork skills in cross-functional planning and execution.
Proficient in Excel, Power Point and Word; Google Analytics, Social Media Platform management.
- Bachelor's Degree required. Concentration in Communications, Advertising, Shopper Marketing or related field is preferred.
More About Marketing
We build brands consumers love. From brand management to global insights to marketing communications, we focus on building lasting consumer and customer relationships that grow our brands. Join our team for opportunities to help establish best practices, use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and drive new product development opportunities.
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:
Brita® water-filtration products
Burt's Bees® natural personal care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Liquid Plumr® clog removers
RenewLife® digestive health products
Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
Professional services: Clorox Healthcare® and Clorox Commercial Solutions®
More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.
We also support our communities, and, in FY2018, contributed approx. $20 million in combined cash grants, product donations and cause marketing.
The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled