The Clorox Company Sr. Copywriter in Oakland, California
The Senior Copywriter will serve as a creative writer and conceptual thinker on the Creative Content who can translate brand purpose, voice guidelines, and creative briefs into compelling, motivating, memorable copy that helps build brand love. They will contribute to projects in social media, advertising, video, websites, UX, articles, podcasts, VO, voice experiences (e.g. Amazon Alexa), AR/VR, packaging, and other content projects. They will also support the ACD, Copywriter with conceptual work on new creative briefs including brainstorming, researching topics, and developing work for presentations and pitches.
Make your mark.
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.
Creative concepting, writing, and execution. Develops creative ideas for a range of content across all brands.
Responsible for writing the verbal/voice expression of every brand: scripts, copydecks, headlines, body copy, dialog, and other formats. Aligns creative ideas to strategic briefs. Pitches creative concepts and writing projects to team.
Contribute to the custom creation/production of content in-house as needed, not limited to purely writing.
Contribute ideas and recommendations for ongoing organizational improvements (i.e. talent, process, and tools). Collaborate with project managers and account managers to ensure smooth, efficient workflow and positive culture in the team.
Maintain a connection to external creative industry and culture at large. Stay up to date on current trends in content creativity and culture. Keeps a constant eye on emerging talent and creative trends to bring into the agency (vendors, artists, production companies, individual designers/writers, etc.).
Years & Types of Experience
10 years of experience in advertising with emphasis on film/video for a variety of products.
Advertising and/or digital agency experience with film, TV, video, and radio experience.
CPG experience producing best-in-class creative.
Understanding of content production process including film production in formats from :01 to 5:00.
Collaborating and partnering with multi-disciplinary teams (art directors, designers)
Deep experience and proven flexibility working within brand standards and copy voice systems
Skills & Abilities
Impeccable writing and editing skills.
Knows how to research and find stories for marketing creative ideas.
A strong bias toward action. Can take an idea and bring it to life (not just "write the script").
Strong relationship manager and true team player
Able to collaborate and build on ideas with other creatives
A human-centered approach to creative ideas
An expert eye for storytelling and film editing
Expert at proofreading and editing
MS Word. Keynote. PowerPoint. Adobe CS. Premiere, and other film creation/editing software and Apps (e.g. Adobe Spark) a plus.
BA or MA/MFA in Creative Writing or equivalent education and job experience.
Completion of an accredited portfolio program in advertising
Some experience directing on-screen and recorded and voice talent preferred
International experience a plus
Creative experience in a medium to large organization a plus
Non-commercial artistic work is a plus. (We'd love to see examples of your other passions.)
Tapped in to creative trends, culture, design and the creative community
A passion for creativity and story
Expert at proofreading and editing
More about the Electro Creative Workshop, our in-house agency
Made with Electricity. It said so right there on the very first Clorox bottle. Before we were The Clorox Company, we were The Electro Alkaline Company. Electricity is the spark that has always powered and inspired us. It's in our DNA. With the sparks of electric energy that come from bold ideas and creative craftspeople, we are The Electro Creative Workshop, The Clorox Company's secret weapon in-house agency. We passionately craft the stories of Clorox's iconic brands through electrifying creativity and a crew of designers, artists, writers, developers, strategists, producers, project managers, account directors, photographers, videographers....truth be told each and every one of us is a maker and storyteller at heart, so if you are one too, read on.
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:
Brita® water-filtration products
Burt's Bees® natural personal care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Liquid Plumr® clog removers
RenewLife® digestive health products
Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
Professional services: Clorox Healthcare® and Clorox Commercial Solutions®
More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.
We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing.
The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled