The Clorox Company eCommerce Trade Marketing Assistant Manager - Burt's Bees Asia in Seoul, South Korea
eCommerce Trade Marketing Assistant Manager
The position will be leading online digital shelf, digital media planning, shopper marketing and to provide offline channels trade marketing support. You will be reporting to the Trade Marketing Manager and works closely with e-Commerce Sales Manager and Marketing Manager.
Make your mark.
At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible.
Digital shelf management. Lead the digital shelf online. Requires coordinating with external vendors and internal brand team to collect, organize, improve and disseminate and publish branded content. Implement SEO best practices and strategies across all brand copy and images. Ratings & Reviews planning and execution (sampling, influencers, etc.).The content management element of the role requires modifying product descriptions and brand information for individual sites and ensuring publication on customers' systems. This is specialized work that involves large amounts of data, seeking information from various sources as well as an element of business judgment for what information to publish with customers.
Shopper marketing & digital media planning (and buying). Work with Trade Marketing and Marketing to develop shopper marketing and media plan for e-businesses. Manage elements of media planning and booking, as well as creative execution. Improve performance of SEO and SEM campaigns including bidding, adding keywords, campaign and keyword optimization and analysis. Develop site-specific merchandising/shopper marketing programs and ensure they are implemented with excellence, track performance vs plans and work with Sales and Trade Marketing to adjust plans. This requires thought leadership and strong analytical skills to advise on plan adjustments to best drive sales results.
Offline channels trade marketing support. Attend select customization & Seasonal gifting project meetings to ensure to capture customer's demand and promotional opportunities synced with KR sales strategy. Support creating Pharmacy channel and Costco POP materials.
Years and Type of Experience:
3-5+ years sales or marketing experience in digital, online, media or marketing based advertising solutions.
Preferred: Prior experience managing eCommerce content. Additional experience managing execution of digital marketing or shopper marketing programs desired.
Skills and Abilities
Strong Communication- written, verbal in English and Korean
Strong Attention to Detail, Planning & Organizing Skills
Strong Problem Solving, Analytical and Decision Making Skills
Adaptation & flexibility
More about Sales Department
Our high-performance team is responsible for the merchandising, assortment, pricing and shelving of our products. We use our extensive understanding of consumers, product categories and markets to help grow our retail customers' businesses, drive profits and increase our consumer base.
More about Clorox
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including:
Brita® water-filtration products
Burt's Bees® natural personal care products
Fresh Step® cat litter
Glad® bags, wraps and containers
Hidden Valley® dressings and sauces
Liquid Plumr® clog removers
RenewLife® digestive health products
Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
Professional services: Clorox Healthcare® and Clorox Commercial Solutions®
More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
More about Korea
Clorox Korea was founded in 2017. Burt's Bees has expanded its Asia Pacific business operation into Seoul and it is a team of 10 employees. You can find Burt's Bees natural personal care products at the nearby drugstores, health and beauty counter and eCommerce platform. Our icon brand is Burt's Bees®.
Making a positive impact
Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018.
We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing.
The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled